Motorcycle fashion by Moses
The lack of fashionable motorcycle gear was the reason Moses developed the world’s first motorcycle jeans in collaboration with Harley-Davidson Sweden in 2005 (hence the name MO’CYCLE). The concept was soon copied by several brands and today motorcycle jeans is a part of the motorcycle culture. The motorcycle jeans are reinforced with Kevlar and with CE- approved knee and hip protectors.
“The previous generation was called cowboys and had horses, the new generation is called riders and have motorcycles”